Segments is a platform designed to help merchants personalize their customer experience with pre-built segmentation and cross-channel list sync. Developed by former LinkedIn data scientists, Segments' models uncover valuable segments hidden in customer data. With Segments, merchants can increase repeat purchases from high spenders and prevent churn of loyal customers by activating them across Klaviyo, Attentive, Google, Meta, and Tiktok. Merchants can also track customer lifetime value, average order value, average revenue per user, and repeat percentage by cohort. Additionally, Segments provides insights into product journey and upsell, as well as repeat cycles.