Personal Video Shopping apps allow sales associates to virtually assist customers with their online shopping experience through a one-on-one video chat. Sales associates can walk customers through the product catalog, answer questions, and even add products to the customers cart, these apps provide a truly personal touch to your Shopify store.
Boutiq Personal Video Shopping was launched in July 2020. The app is fairly new, having only been installed on 9 stores (according to Store Leads) with a rating of 5.0 stars across 2 reviews (on Shopify). The team has 1-10 employees and is based in Palo Alto, California.
Conferwith was launched in April 2022, making it the newest app in this category. It has been installed on 11 stores (according to Store Leads) with a rating of 5.0 stars across 2 reviews (on Shopify). The team has 11-50 employees and is based in London, Great Britain.
Uptok was launched in June 2021. Also fairly new, the app has an unknown number of installs with only 1 review and a rating of 5.0 stars (on Shopify). The team has 1-10 employees and is based in Chicago, Illinois.
Bambuser was launched in June 2021. The app is known for its live video shopping features but also has a one-to-one shopping package, which is what we’ll be discussing. Bambuser has been installed on 410 stores (according to Store Leads) which includes the live shopping packages, and operates primarily off Shopify. The team has 201-500 employees and is based in Stockholm, Sweden.
Swirl was launched in November 2021. The apps focus is on shoppable videos and live streams, but also has a one-to-one feature. It reports it has worked with 100+ brands, and has no reviews or ratings (on Shopify). The team has 11-50 employees and is based in Vadodara, Gujarat.
There’s one thing that brick-and-mortar retailers do best, and that’s the personal shopping experience. As the world continues to move from the physical to the digital, online retailers are taking the next logical step: online personal stylists.
From Nordstrom’s TextStyle, where customers can message and purchase directly from sales associates, to Amazon’s Echo-Look where a style-skilled Alexa is equipped with a camera to give individuals weather-based outfit suggestions, there’s no question that virtual stylists are the next stage of e-commerce evolution.
As a Shopify store owner, you might be wondering how you can add a personalized touch to your customer’s shopping experience without the scale of a large-retailer. Live shopping is one option, but streaming to the masses fails to provide the tailored experience many customers look for. There’s a new category of Shopify apps bringing that physical one-on-one experience into ecommerce with personal video shopping.
Personal Video Shopping apps allow virtual sales associates to assist customers with their online shopping experience.
Imagine this: A customer finds their way to your store’s website and starts browsing your catalogs. The client clicks through pages and pages of products and starts to feel overwhelmed by what seems like an endless scroll of choices.
Suddenly, an invite for a one-on-one, video chat with a sales associate pops up, giving your potential customer the opportunity to speak directly to your team, who can assist their browsing experience and give them recommendations.
Personal Video Shopping apps provide a solution to the often overwhelming and de-personalized experience of online shopping.
While sales associates in traditional retail stores are limited in their information of the potential client, video shopping apps can provide online sales associates with the customer’s buying/browsing history, spending habits, and size to help them make personalized recommendations during the call.
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Online sales associates can choose select-pieces of clothing to showcase during the call, and even offer a personal discount code to the customer in question. Or they can assist less tech-savvy shoppers with guided browsing and navigating the shopping cart and checkout.
From start to finish, these apps allow online sales associates to combine the human quality of in-person shopping with the data-driven efficiency of e-commerce to provide clients with a customized shopping experience.
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