The best landing page builder for Shopify: Gempages vs Shogun vs Pagefly
A head-to-head comparison of the top three Shopify landing page builder and page customization apps: Gempages, Shogun, and Pagefly. Find out which app is the best for your business.
Posted Oct 11, 2022
If you’ve invested time and money into driving traffic to your Shopify store through Google Ads, Instagram or Facebook and your customers aren’t landing on a conversion-focused page, you’re potentially losing out on a big portion of your investment. Getting your Shopify storefront right with highly customizable, conversion boosting elements is a MUST, but it’s tricky to optimize your online store with just the native Shopify store builder, as functionality is limited. And let’s face it, agencies are often slower moving and a developer team can get real pricey.
On the bright side, there are tons of great apps out there to get you started on improving your online shop such as Gempages, Shogun and Pagefly to name a few-- and these landing page builders do much more than simply help you customize your shop. With a landing page builder you can create completely new pages outside of your core shop pages (like landing pages to giveaways or limited special promos). Or if you’re looking to optimize your shop’s product, collections or blog pages, a landing page builder is just what you need. Getting a gauge on which app will work best to fit your shops’ needs is key, because once you choose a landing page builder, it’s really challenging (if not impossible) to move pages or switch to a different app later on, that’s why we recommend to do your research and choose wisely!
What’s a landing page builder?
Don’t know how to code? Haven’t got the funds to hire a team of developers to create your Shopify landing page? Then a landing page builder is for you! Landing page builders help store owners to develop high quality landing pages with little to no knowledge on writing code. With a landing page builder you can save a lot of money on developer fees and web pages can be designed and published within simply a few hours. These tools can come with various features that help to build your landing page such as:
Drag and drop interface
Integrations and add-ons
Conversion improving features (countdown timers, limited-time offer banners, pop-ups, sale badges, videos)
Ability to add code (if you want)
What to keep in mind when choosing a landing page builder
First and foremost, in choosing the right tool for you (and we can’t stress this enough) choose one that you see fit for the longevity of your business. Consider your shops’ immediate short term goals as well as long term goals, and make sure to choose a landing page builder that meets the standards of both. After beginning with a landing page builder, it’s nearly impossible to get your pages out or edit with other tools, so keep in mind that you’re looking for “the one”. Here are some key elements you’ll want to keep an eye out for in your search:
Integrations with other apps
Landing page builders are known to support great integrations and plug-ins to help boost your business. By utilizing app integrations you are opening up your Shopify online store to improve user interface, better understand sentiment and easily capture information for future sales and marketing goals. Some integrations you may want to consider are review apps, subscription apps, filter and search apps, email marketing apps, translation apps and SEO apps. Take time to evaluate which integrations will work cross-functionally with Shopify apps and marketing software you may already be using or are planning to use in the future.
Ease of use
Depending on your technical skill set, you may be specifically searching for a landing page builder that requires no prior knowledge of coding. Drag and drop features give you the autonomy to build and edit pages quickly and easily see what works and what doesn’t. Pre-made templates are another great feature you may want to consider. With templates you can see how an entire page looks and functions, assess if it meets your business needs, and simply add your business’ branding and verbiage to the page with ease. Both of these features make designing your landing page simple and you don’t need to know any code!
Although every landing page builder has its own unique features, some have special features you can use to make the page building process easier and drive more conversions. These features might be custom page templates, responsive templates, pre-made elements (like a contact form, countdown timer, . The more features your landing page builder offers, the more you can get out of your online shop!
Don’t forget to check out product reviews on the Shopify app store. Here you will find what real users found helpful (or not) with each page builder you’re considering.
Many options offer a subscription based service billed either monthly or once per year. Although there are often free plans offerings to start, you’ll need to evaluate the budget you have set aside for your page builder, as they can be as little as $10/month or as much as $299/month.
Customer support method and availability
Some form of customer support is included with all of the landing page builders we’ve mentioned here, but determining what kind of help you’ll need along the way is up to you. Whether it’s automated messaging or 24/7 phone support, consider your base knowledge on building out Shopify pages. If you see yourself and your team needing help in the process, think about making satisfactory customer support and resources a top priority in your search.
Here are a few landing page builders we think check all the boxes:
GemPages is easy to use and highly functional for whatever hurdles you might be experiencing in nailing down your Shopify store. GemPages offers pre-made templates and has a highly responsive product page builder. For anyone getting started out building their Shopify store, a subscription with GemPages includes high converting tools and responsive app made easy to use for all. Pricing ranges between $15/month for their Starter plan or up to $59/month for the Advanced plan, making it a more affordable option comparable apps like it on the market.
Translation and search
Analytics and A/B testing
Email SMS Marketing
Upsell and Cross Sell
Reviews/stars and UGC
Gempages ease of use
GemPages has an intuitive drag and drop editor, page builder, unlimited pages for all plans and has responsive web design on all devices-- so you don’t need to go back and forth editing mobile and desktop. All in all, GemPages intuitive drag and drop feature makes it easy to begin using and there is no need to know any code.
GemPages Powerful Page builder has a review of 4.9 stars out of 5 on the Shopify app store out of 2,908 total ratings.
GemPages offers a free 10-daytrial to begin, however the first subscription starts at $15/month.
The Starter plan offers unlimited pages, two page types, 60+ elements and basic templates, 30+ integrations, SEO optimization, email support, an activity log and a high speed CDN.
The Business plan starts at $29/month and includes everything the Starter plan offers while also offering a Live Chat function, A/B testing, Custom Code, 10+ Pro templates, advanced page settings and all page types.
The Advanced plan costs $59/month and includes advanced A/B testing, page scheduling and priority support, on top of everything in the Business plan.
Gempages customer support method and availability
Although all GemPages customers will receive support from a great team of developers, those opted into the Advanced plan also get priority support. Customers can expect to get in contact with GemPages through the app.
Shogun Landing Page Builder is a powerful landing page builder that has unique offerings like carousel icons, video background for your pages and drag and drop control. Looking to make a landing page that will stand out from competitors? Shogun has the features to help out with that! Storefronts will look incredible with Shogun’s editor and there’s even a free plan for beginners. From there, subscriptions start at $39/month and can go up to $299/month with advanced features to help your business grow and meet its goals.
Shogun ease of use
To make things easier on you, Shogun created a product easy for beginners while also allowing the option to go more in depth as you grow with the tool. There is a drag and drop element library with structure elements, media elements, conversion elements like timers, forms, and discount tags, and even offers style saving settings for you to easily transfer branding across your Shopify store.
Drag and drop element library
Ability to have video background
Precision page design
Designs specific to screen size
Shogun Landing Page Builder has a review of 4.8 stars out of 5 on the Shopify app store out of 2,940 total ratings.
Shogun offers a free plan for starters, that includes a drag and drop page builder, access to free templates, design by screen size, custom fonts, SEO tools, and email support. From there subscribers can expect:
The Build plan costs $39/month and offers everything in the free plan AND includes 25 publishable pages, all page types, page containers, all elements, 30+ templates and unlimited use of blocks.
The Measure plan starts at $149/month and allows for 250 publishable pages, an analytics suite, content scheduling and live chat support.
The Team plan costs $299/month, allowing up to 500 publishable pages, custom elements, data collections and bookable video support.
Shogun customer support method and availability
The support you receive depends on the subscription you choose. Each plan has its own form of contact, the free plan and Build plan offering email support only, whereas the Measure plan offers live support and the Team plan gives bookable video support. Support is available 24/7 by getting in contact through the app.
Pagefly offers an easy to use app known for its incredible customer support. There are a variety of pre-made elements, integrations and low impact to your online shop according to Pagefly’s speed testing. There are 90+ free templates to add as well as premade sections for use, and all page types are supported through Pagefly’s app to drive and track conversions. With Pagefly subscribers can see analytics in-app, have the option to use HTML, Liquid and CSS/JS customization. Subscriptions starting out for free, there are options to increase your plan as your store needs evolve with the highest subscription costing up to $199/month (or $1,990 if billed annually).
Pagefly ease of use
Due to the variety of templates, drag and drop features and pre-made elements Pagefly offers, this app is considered easy to use. Any questions can be answered immediately by the 24/7 customer support team.
Zipify allows you to customize all pages with bundle offers, opt-in features, order bumps and cross-sells all while powered with an intuitive page builder. Zipify aims to make the customer sales funnel easier and make building pages quicker to help you reach your goals.
The Basic plan starts at $67/month with some features like unlimited pages, countdown timers and templates, while the Plus plan is $97/month with everything in the Basic plan AND split testing, scheduled page publishing and Shopify blog integration to name a few!
Automizely’s intuitive drag and drop feature helps to create beautiful landing pages made to boost conversion rates. Specialized in helping online apparel, home furniture, and skincare retailers grow their business, Automizely offers templates coded by UX/UI experts, is easy for first time users to navigate and is SEO friendly. You can even monitor Shopify store metrics, see your total subscribers and manage out the “add to cart” percentage.
There is a free plan allowing for one page, however, the Essentials plan starts at $35/month with 25 pages, 24/7 live chat support and includes a full library of elements and basic templates.
Automizely has 4.9 stars out of 5 with 1,443 reviews.
LayoutHub Page Builder
LayoutHub offers layouts and sections designed by UX and UI expert designers to boost your Shopify store’s conversion rate. With a library of elements to choose from, LayoutHub makes it easy to select what you need and add it to your shop. A dedicated support team is ready to answer any questions and make the design process easier for you along the way.
The Freemium plan includes email support, premium layouts and up to three pages. From there the Basic plan costs $14.99/month with everything in the free plan and live chat, supports all page types, no footer branding and up to 10 publishable pages. The Pro plan is $29.99/month with up to 50 pages and lazyload images and the Premium plan costs $59.99/month with unlimited pages and 100 autosave draft/pages.
LayoutHub has 4.9 stars out of 5 with 2,425 reviews.