The best Shopify product recommendation quiz apps: Octane AI vs. Quiz Kit vs. Jebbit

The best Shopify product recommendation quiz apps: Octane AI vs. Quiz Kit vs. Jebbit

With advertising costs on the rise, it's more important than ever to drive traffic toward experiences that can effectively capture customer data and help provide a more personalized shopping.

Posted Oct 15, 2022

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What’s an ecommerce quiz funnel? 

With advertising costs on the rise, it's more important than ever to drive traffic toward experiences that can effectively capture customer data and help provide a more personalized shopping experience.

Enter the quiz funnel — one of the most engaging ways to collect customer information, provide personalized product recommendations, and drive more conversions.

Octane AI, a Shopify quiz builder app, reports a 60-70% quiz completion rate across their platform. That means you'll be able to collect customer emails and phone numbers for every 60-70 out of every 100 visitors to your site.

Aside from the benefits of a quiz as a more engaging lead capture tool, you'll also be able to collect zero-party data about your potential customers, so you can follow up highly targeted email and SMS remarketing campaigns.

What is zero-party data and how do quizzes help collect it?

Zero-party data is information that your customers are choosing to share with your online business. This can be information that is not easily inferred, like style preferences, size or products the shopper is interested in. By taking your quiz, customers are opting into receiving your marketing messages in the future AND allowing you to collect valuable information about their demographics and shopping preferences.

For example, let’s say you’re selling a line of skincare products on your Shopify store, each product made to tackle specific skin concerns. Now let’s say you implement a “Tell me about my skin type for 10% off first purchase” quiz that requires an email and first/last name to participate. When shoppers take your quiz, you get the opportunity to recommend personalized products based on their answers (and even add products to cart directly from the quiz results page). You can collect this zero-party data which syncs with your integrations (Klaviyo, Attentive, etc.) to send that customer products and discounts in alignment with the skin concerns they outlined in the quiz later down the line. 

What to keep in mind when choosing a quiz funnel app

We broke down what to consider when choosing a quiz funnel app into five categories:


Even though each quiz funnel app has its own special strengths, we always say-- the more integrations offered the better. The number one most use case for quiz apps is the ability to capture zero-party data, so  you’ll want to keep an eye out for quiz funnel apps that integrate with ALL of your chosen retention marketing tools (like Klaviyo, Attentive, etc.). To reap the benefits of using a quiz funnel app, the app needs to be implemented into your other marketing channels by an expert who knows how the integration works. 


These options we’ve listed out offer a subscription based service billed monthly. There are often free plans and offerings to begin with, you’ll need to evaluate the budget you have set aside for a quiz funnel app, as they can range anywhere from $49/month to $249/month. Some quiz funnel apps have engagement caps with their subscription and additional engagements will cost an extra few cents. Others have price points set up based on your Shopify store’s annual revenue, so keep that in mind when checking out price points. 

Special features

Features per app vary, however there are some you’ll definitely want to consider based on your Shopify store’s needs. For one, the quiz placement within your online store will boil down to your online shops’ user experience trends. Consider if it is more worthwhile to have a quiz that functions as a pop-up on the landing page or if it’s on its own page. Additionally, quiz apps can have advanced quiz question and recommendation logic, meaning after customers take your quiz, they get a certain amount of product recommendations and/or personalized recommendations right away based on their responses. Lastly, you’re going to want the ability to customize the look and feel of the quiz to fit your brand’s style standards (using custom CSS). 


Make sure you check out product reviews on the Shopify app store. This is valuable information from real users regarding their user experience with each quiz funnel app!

Customer support method and availability

Each of our recommended quiz funnel apps have some form of customer support whether it’s talking on the phone with an expert or sending messages through a chat feature.  The amount of support you’ll need is based on your experience level. However, if you’re new to quiz funnel, you may want to consider choosing a quiz funnel app that will meet your immediate needs in both question response time and method of support when implementing your new app. If you already have a good idea of what to expect, this might not be as big of a priority in your decision making process. Think about if you need to talk through your questions with someone or if messaging is what works best for you? Either way, make sure you feel comfortable with the amount of support you’ll receive!

Here are a few quiz apps we found did the trick:


Octane AI is a powerful quiz tool (even used by Shopify itself!) to collect zero-party data and help better market your Shopify store’s products. This pop-up powered tool aims to increase the Shopify store owners’ AOV, email/SMS conversions and overall sales. With unlimited quizzes, questions and logic branches offered to the user, Octane AI gives you the power to customize everything necessary to recommend the right products to the right customers. You own the data you collect, and you have the ability to sync this information to email apps and SMS apps to segment and target your audiences. Pricing ranges between $50/month for the lowest subscription or up to $200/month for their highest subscription (pricing varies depending on your Shopify store’s annual revenue).

Octane AI integrations

  • Klaviyo
  • Yotpo
  • Gorgias
  • Recharge
  • Justuno
  • Zapier

Octane AI features

  • Unlimited quizzes, questions and logic branches
  • Ability for personalized product and bundle recommendations within the pop-up
  • Ability to sync data collected to email and SMS marketing apps
  • “Add” and “add all” to cart feature from results page
  • Ability to create segmented lookalike and retargeting audiences 

Octane AI reviews

Octane AI has a rating of 4.8 stars out of 5 on the Shopify app store out of 201 total reviews

Octane AI pricing

Octane AI offers a free 14-day trial to begin, and from there the first subscription starts at $50/month (*based on your annual store revenue) for the Octane plan. 

  • The Octane plan helps you build no-code quizzes, create opt-in and quiz pop-ups, sync the data you collect to Klaviyo for personalization, on top of offering multiple integrations to connect gathered data to. 
  • The Octane Plus plan starts at $200/month (*based on your annual store revenue) and includes everything in the Octane plan with additional features such as logic branching, advanced Klaviyo integration, quiz results URL and the ability to customize product display. 

*One thing to note about Octane AI’s pricing is that both plans will vary in subscription price depending on how much revenue your Shopify store is bringing in. You can find the exact Octane AI pricing for your business’ needs here.

Octane AI customer support method and availability

Octane AI offers customer support through live chat or email, and also offers various video tutorials based on your unique questions. 


Quiz kit is the simplest quiz builder app we've used. With an intuitive interface, anyone can have a quiz page live on their Shopify store in no time! Offering premium templates customizable on both mobile and desktop, managing quizzes on your store will be straightforward. Quiz Kit also offers personalized product recommendations for specific products and bundles and an email capture option to boost your marketing down the line. While Quiz Kit has a free plan (until you upgrade your Shopify store to the paid Shopify plan) their different subscriptions range anywhere from $59/month to $249+/month, based on your quiz engagements-- meaning there’s a base subscription price, however this can change monthly due to the amount of quiz engagements you receive.

Quiz Kit integrations

  • ReCharge
  • Klaviyo
  • Mailchimp
  • Facebook Pixel
  • Omnished
  • Google Analytics

Quiz Kit features

  • Premium layouts and templates for desktop and mobile
  • Advanced logic and product recommendations
  • Pre-designed email flows
  • Custom results page layouts
  • Ability to recommend products directly on your online shop

Quiz Kit reviews

Quiz Kit has a rating of 5 stars out of 5 on the Shopify app store out of 105 total reviews

Quiz Kit pricing

Quiz Kit offers a free plan that remains free until you upgrade your account to a paid Shopify plan. The next plan available is…

  • The Starter plan which costs $59/month and includes 500 quiz engagements/month (+ $0.08/ additional engagement). Additionally, this gives users access to unlimited quizzes and questions, logic jumps, premium templates, email capture, Klaviyo/Attentive/Mailchimp integrations, revenue tracking and a custom results page.
  • The Middle plan starts at $129/month with 1,000 quiz engagements/month (+$0.06/additional engagement) and includes native subscriptions, advanced results layouts, smart recommendations, A/B testing and Shopify flow.
  • Lastly the Quiz Kit Advanced plan costs $249/month with 5,000 quiz engagements/month (+$0.04/additional engagement) and includes everything above along with ‘send results’ via email, side carts support, file upload question type and phone support.

Quiz Kit customer support method and availability

Quiz Kit support varies based on subscription type, however, Quiz Kit always offers the help of real team members (owners and engineers of Quiz Kit) to answer any questions that may arise. The Free, Starter and Middle plan offer email support whereas the Advanced plan includes phone support. 


Jebbit is a quiz app for your Shopify store that was created to boost online store owners' business through improving the customer experience. With conditional logic rules and the ability to instantly add to cart from the quiz results page, customers can get custom product recommendations and sync them directly to Jebbit from your Shopify catalog. Jebbit aims to be a fast and easy to learn platform for new users, and even has a free version for starters! From there users can expect to pay between $49/month for the Starter plan or up to $249/month for the Essentials plan based on your business needs. 

Jebbit integrations

  • Klaviyo
  • Facebook
  • Google Tag MAnager
  • Hubspot
  • Mailchimp
  • Attentive

Jebbit features

  • Custom templates
  • Ability to sync product recommendations directly to Jebbit from Shopify catalog
  • Ability to present multiple products to consumers and add multiple products to cart
  • Reporting and insights features
  • Sync information across Shopify, Klaviyo and Jebbit

Jebbit reviews

Pagefly has a rating of 4.9 stars out of 5 on the Shopify app store out of 60 total reviews

Jebbit pricing

Jebbit offers a free plan that includes 500 total lifetime engagements, unlimited experiences, three users, logic, quiz outcomes, Klaviyo and Attentive integration and the ability to CSV export. However if you’ll need more engagements, you may want to consider:

  • The Starter plan which costs $49/month and includes everything listed above, along with 200 quiz engagements/month. 
  • The Essentials plan costs $249/month and gives users 1500 engagements/month along with five users, a custom domain, additional standard integrations and the ability to remove Jebbit branding.

Jebbit customer support method and availability

Jebbit offers live chat support and email support available for its users. 

Still deciding? Here are a few more great quiz apps to consider:

Product Recommendation Quiz

  • Product Recommendation Quiz is a free quiz builder that offers up to 100 quiz completions/month on its own page. With that users receive unlimited quizzes and questions, can customize logic design and conditional logic, the ability to export leads and integrate with Google Analytics, FB Pixel, Klavioy and other CRMs. 
  •  The Basic plan starts at $39/month and gives users up to 500 quiz completions/month with some features however also includes priority email and Zoom support, instant products and collections syncing, file and photo upload questions and advanced quiz analytics.
  • Lastly, there is a Pro plan for $99/month and users receive 1,000 quiz completions/month and even has a dedicated account manager, quarterly business strategy review. It’s important to note there are larger plans available at discounted rates per quiz completion.
  • Product Recommendation Quiz has 4.9 stars out of 5 with 191 reviews

Visual Quiz Builder

  • Visual Quiz Builder is an affordable quiz builder that offers a low volume of quiz engagements but can be a huge asset to your budget. Visual Quiz Builder is an easy tool to use to quickly add, edit and delete questions, has an email integration with Klaviyo (*for an additional $99/month), Omnisend and more. Its simple design makes creating fitting quiz pages on your Shopify site seamless. 
  • There is a free 14 day trial, and from there $9/month for up to 500 quiz engagements/month in the Lead Capture plan, along with product, variant, and page recommendations, capture email feature (with the ability to upload to Klaviyo, unlimited questions and email support. From there, the Convert plan costs $29/month with 1,500 quiz engagements/month, and branding logic jumps, collection recommendations, powerful customer insights and no AskWhai logo. Lastly, the 
  • Visual Quiz Builder  has 4.9 stars out of 5 with 103 reviews

Tolstoy Shoppable Product Video Quiz

  • Tolstoy Shoppable Product Video Quiz is a unique quiz builder that offers customers the option to shop within any video. Integrated with Tik Tok, Gorgias, Yotpo, and Klaviyo, Tolstoy is made for social network shopping and giving your customers a great experience on both your Shopify site and their interaction on social media. By allowing customers to swipe through shoppeable videos, you can drive engagement and keep customers entertained longer. 
  • After a free 14-day trial, there is a Free plan that includes integrations, in-video call to actions, the ability to share shoppeable videos in emails and SMS, imports from Tik Tok. From there the Pro plan is $19/month or $5/1,000 views with the option to publish unlimited videos, on-site widgets, galleries and feeds, brand customization, advanced analytics, native integrations and automations. 

Tolstoy has 5 stars out of 5 with 83 reviews.

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