There are a few things to look out for when considering which currency conversion app is best for your Shopify Store.
Currency converter apps help you automatically show products in the local currency of your customer. For example, a good app will use automaticaly geolocation to identify a customer is in France and serve prices in € euros. Here's what to look for:
- Automatic geolocation and currency switching so customers immediately see prices in their local currency
- Currency switcher dropdown: The app should add a manual currency switcher to your store navigation or footer for customers who may want to pay in a different currency than their local currency or are geotagged incorrectly
- Round numbers: Make sure the currency converter will convert AND round prices so you don't get prices like €75.00 or €13.2321
- Integration with Shopify Payments multi-currency checkout: It's important that when switching currencies on your store it also passed the currency to Shopify checkout so the payment is actually processed in the foreign currency, not just displayed. Note: Shopify payments will tack on a 2% conversion fee to foreign currency transactions on top of their regular payment processing fee.
- Theme customization: Choose an app that offers development help implementing the currency switching onto your product prices. Every theme is different and implmentation can be tricky and will likely require editing your theme code so if you're not technical choose an app that will help you implement the currency switching to match your theme. (Pro tip: Remember that there are many places prices are displayed, not just product pages. You'll need to implement the currency switching custom code across homepage product blocks and collection pages as well)