Shopify brands like Glossier, Osea, and Loeffler Randall have partnered with Klaviyo to leverage their customer data and build long-term relationships. With Klaviyo's suite of email and SMS templates, brands can automate personalized communications such as price drop alerts, cart reminders, and recommendations, eliminating the need for batching and blasting.
While it's not the easiest to use, Klaviyo is really the gold standard in terms of creating a highly-customized email marketing program for your brand. It offers robust segmentation options, campaign and automation features.
It also has the most integrations with other Shopify apps (e.g. review platforms, loyalty apps, fulfillment systems, etc) and is the best tool to centralize your entire email channel communications.
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While it's not the easiest to use, Klaviyo is really the gold standard in terms of creating a highly-customized email marketing program for your brand. It offers robust segmentation options, campaign and automation features.
It also has the most integrations with other Shopify apps (e.g. review platforms, loyalty apps, fulfillment systems, etc) and is the best tool to centralize your entire email channel communications.
